Do you know a difference between ETA and SELLITA?
For many years, SELLITA operated as one of ETA’s major out-sourced assembly operations for their 2824 movements. They would receive 2824 movement kits from ETA and assortments from Nivarox directly (now part of the Swatch Group) and simply add wheels and screws and sell the movements to many famous Swiss watch brands as ETA 2824-2 movements, which in effect they were.
When it was announced that ETA would no longer be providing unfinished movement kits, this threatened SELLITA’s survival as a business. Their solution was to buy the parts from suppliers outside the Swatch Group with the exception of Nivarox who, as a result of the long-standing relationship over 50 years, they continued to use.
At first, they weren’t sure if they would have IP issues if they copied the movement exactly, so they re-engineered the movement, changing some minor details These changes, although minor, added up to reduced reliability in the pre-series movements and so,
SELLITA decided (having now learned that there were no remaining patents for the 2824) to return almost entirely to the ETA movement design. We started to use SELLITA’s SW200 (the name for SELLITA’s 2824-2) at this point and, having checked the performance of each subsequent delivery of both movements, we are able to confirm the movement performance exactly matches the ETA.
A personalised watch offers your connection plenty of appearances
May you have connections to clubs, associations,companies and organisations? For instance, sports clubs, aircraft squadrons, glider clubs, navy or veterans? Use them for a good chance of success. Let’s talk about how we can help.
For many years we have been manufacturing high-quality wristwatches according to costumer requirements, for renowed industrial companies chain stores, retailers and other customers.
Our private label clients include such high-profile companies as Bosch, Siemens, Audi, Volkswagen, Lufthansa, Air France and major organizations such as Bundeswehr, NATO, KFOR, SFOR ISAF and the Navy.
Your privat label project will be managed by the same specialists designers and watchmakers as the wristwatches, which are manufactured and distributed in our own production under the internationally acclaimed brands.
We promise your project is in the best hands and is carried to perfection with the highest degree of style and technical competence.
Thanks to flexible production methods, we can realize wristwatches according to your clients wishes already in quantities of 100 pieces.
To realize special dials , we employ our own design departement. We map the entire process from the first idea to the finished product.